Chingari is an Indian platform for sharing short videos. It took only three months to merge over 30 million users. The platform was a success right after its release. But the unprecedented growth in popularity later was due to the banning of TikTok and other applications on the territory of India.
The number of downloads of the software exceeded the expectations of the developer. In order to interest customers and attract even more users, he thought about introducing new technologies. One of them is video editing SDK.
Filters based on augmented reality and artificial intelligence are designed to simplify content creation and add variety to it. The creative process has become as interesting as possible, and the result has become unusual. In this regard, the number of users is steadily growing, and the territory of presence is not limited to India alone.
Chingari is downloaded in the USA, Singapore, Kuwait, Vietnam, and other countries.
Changes in Chingari after introducing video editing SDK
The Chingari team contacted Banuba leadership to expand the functionality of their software. Developing augmented reality and artificial intelligence technology requires experienced professionals and lots of time. And while finding professionals is not a problem, time is a different situation.
To keep up with trends and retain users, rapid updates and unique features are essential. The development of augmented reality filters takes at least six months. During this time, you can lose half of your audience, and therefore protraction was not considered.
The ideal option in such situations is to use the video editing SDK. A set of tools for creating and improving content is built into the existing application, and users can immediately start working with new filters.
This is the approach chosen by the Chingari team. Wasting no time, it ordered a ready-made module to implement in its own platform. The result is that users create excellent videos that have no analogs.
Anyone can experiment with content. For example, create videos from scratch or upload existing clips, overlay music or text, record lip-sync clips, and use visual filters and effects to improve the result.
The symbiosis of augmented reality technology and artificial intelligence simplifies the work on video creation. The result is original images and high-quality content.
Functions offered by AI video editor
AI video editor includes many features. By introducing it into the application, the developer has provided users with a wide range of actions. This provides a regular flow of new customers, which is important to bring the software to the list of world leaders and strengthen its position in the segment.
Augmented reality masks
Augmented reality masks are applied to the face. These can be famous personalities, animals, and more. By looking through the filters, users will find a suitable option and apply it while shooting a clip in real-time. It’s also possible to apply masks to the finished video during post-processing.
Face detection and face tracking automatically detect the number of characters in the clip and then augmented reality elements are attached.
Thanks to the appearance-enhancing filter, users can hide all imperfections. The tool helps add light makeup, tightens the facial oval, and eliminates skin flaws. This gives users confidence and makes them feel comfortable when shooting videos.
Self-expression is available to everyone. Using the video editor, you can add original effects. For example, flashes or ripples will appear during the broadcast of the video. The number of effects is so great that each clip will be the most interesting and original.
When shooting a video, you can choose the speed at which it will be played. For example, to draw attention to a particular moment, slow down the clip. If monotonous actions are displayed, you can speed them up.
Text and GIF
For convenience, it is proposed to overlay text on the video. This is useful when you need to explain to the audience what is happening in the clip. For example, if the preparation of a certain dish or exercise for morning training is filmed.
Perhaps some of the users watching the clip don’t have the opportunity to listen to the explanation. The text would be a great alternative.
To get results, you don’t always need to trim the entire clip. Sometimes you need to cut out certain moments that are irrelevant to the chosen subject matter. For this purpose, a trimmer is designed to help you edit the content.
To express your opinion and distinguish yourself from others, you can use color filters. The variety of shades is an opportunity to bring any ideas to life.
When you’re shooting a video from multiple sources or sharing a video with others, you can use Picture-in-Picture. In this case, a pair of clips is displayed on the same screen. But the sound starts at the same time, which should be taken into account to avoid problems.
Replacing the Background
No suitable place to shoot? Does everything look dull and unpresentable? The possibility to change the background will solve the situation. Now it doesn’t matter where the user is located. One click and the problem are solved.
If you need to overlay the sound, make it louder or quieter, change the timbre of the voice, or use an audio editor.
Chingari rating after the implementation of the video editing toolset
Having implemented an AI-powered video editor in the application, Chingari developers noted the following: more than 30 million users downloaded the software in 3 months.
The highest activity in the application (20% of clients) is 1.5 hours per day, and the average interaction time between participants is 7.5 minutes daily.
The peak of the app’s popularity is among users aged 18 – 35. The average rating is 4.5 (the parameter is identical for iOS and Android platforms).
Participants continue to share video clips, and therefore the app does not lose demand among the audience. Moreover, new downloads are regularly noted. The advantage is that it is possible to monetize videos with the help of the software. But it all depends on the virality of the video. The more popular it is, the more points are awarded. The latter can be exchanged for real money.
When using Chingari with its built-in video editing tools, anyone can earn vibrant and attractive clips. Their creation and processing is accompanied by comfort, and the final clips look spectacular, high-quality, and professional.
Advantages of the video editing SDK
The Chingari team used Banuba’s real-time video editing SDK taking into account all of its advantages. Among the main pros we can name:
- the versatility of the module. You can use it to perform basic actions, no matter if it’s trimming, merging or editing a video;
- variety of effects. The module includes the most popular filters and effects to create quality clips in a single click;
- accuracy of face detection and tracking. This allows you to enjoy animated masks and other effects for one or more users.
The high level of data security played an equally important role. The module works autonomously, it does not need access to the user’s personal information.