Are you currently working on an indie game with your friends? Or are you a part of a big video game company’s marketing team? No matter how well-written the storyline of your game or how impressive the visual presentation is, it will not yield any good results if you don’t promote and market it appropriately.
1. Consider Using Video Platforms
Have you ever seen an ad for a mobile or computer game while watching on-demand videos lately? Have you ever watched a streamed video that is sponsored by a video game company? This just proves how powerful such a website can be for game marketers.
There are a lot of reasons why these companies, even the big ones, spend a substantial amount of their money to advertise on video platforms. First of all, they use powerful algorithms, which have the power to know where to deliver the promotional content.
Another great reason for leveraging these platforms to promote a video game launch is that there are a lot of big influencers who are active on them. Besides having a significant number of followers, many of these people also have the skills to promote something in a non-annoying way.
2. Be Active on Reddit Forums
While most marketers put their focus more on Facebook and Instagram, Reddit remains to be the place where game geeks and enthusiasts are. For this reason, you must show your existence there as a game developer.
However, due to the nature of the platform and the behavior of its users, there are several important things you need to remember when promoting your game here. For example, you should avoid being explicitly promotional.
Unless you are posting a Reddit ad, you should never post a link and talk about how good your game is out of nowhere. If you do it this way, it is guaranteed that you will never reach your target market on this platform and things will only go downhill from here.
3. Get Viral on TikTok
If you ever opened TikTok on your phone, you may have noticed that there are a lot of video game influencers and streamers who are also active on this platform. Of course, they are there for a reason.
The TikTok platform’s short video format has been a terrific way to tease the audience. While some view it as a very limited kind of media to display their content, those who have mastered it understand that it is actually a fantastic tool for sharing marketing materials.
More importantly, TikTok’s clever algorithm can also improve the probability of your promotional materials reaching the right target market. As long as the content matches up to the viewers’ preferences, the system’s capabilities allow you to simply reach the ideal audience.
4. Leverage Content Marketing Strategies
Despite the rising popularity of other marketing and promotional techniques, it is simply hard for marketers to totally abandon content marketing. Without a properly-built website and optimized blog posts, it would be impossible for video companies to convince users to buy the game from them.
Post your gaming posters, write articles about the easter eggs in the game, or give updates about your current project. While some might see these as outdated strategies, they are still necessary because they are still the best ways to show the many important details about your game.
5. Work with Twitch Streamers
Twitch is another platform that is heavily utilized by big video game corporates. You can apply promotion strategies that are similar to what you do on Youtube or other social media platforms. However, you should tweak it to make it compatible with the live-streaming approach.
The most crucial thing in this scenario is to make your marketing materials as natural-sounding as possible. They should blend nicely with the streamer’s conversation. Thus, it’s essential that you collaborate with a streamer that not only has a nice look but can also set up a discussion that leads to your video game launch promotion.
No one says that being a game creator is an easy job. Besides learning how to write a good storyline and developing great visual aspects, you should also learn the right ways to promote your game, especially considering the dense market condition.
Without a doubt, the industry and the people in it have seen both successful and tragic marketing strategies. Luckily, the tips mentioned above should teach you proven and effective ways of doing video game promotion. Feel free to explore the techniques above and customize them according to your needs.